In the ever-evolving landscape of sports and entertainment, Karate Combat has emerged as a trailblazer, combining traditional martial arts with distributed ledger technology, transforming the viewing experience for fans while providing unique opportunities for fighters. This innovative approach is setting a new standard for sports entertainment.

300M

Combat Sports Fans Globally

700k

Accounts created

>11K

Unique Gamefi participants

"Hedera's speed, security, and community based approach aligned perfectly with our vision to revolutionize sports entertainment. It empowers us to create unique, fan-centric experiences that are changing the way we engage with our audience."

Robert Bryan

Founder, Karate Combat

Industry

Media & Entertainment

Use Case(s)

Consumer Engagement & Loyalty

Overview

Karate Combat leverages the Hedera network to revolutionize sports entertainment. With transparent incentives for fighters, the Karate Combat platform reshapes traditional models, providing a unique and engaging experience for modern audiences while ensuring secure and efficient transactions.

Challenge

Karate Combat believes that disruption is critical to reshaping sports entertainment and addressing the stagnant nature of traditional martial arts prize fighting. Focused on engaging a modern audience, the platform is taking advantage of web3 technologies to help it overcome the challenges of outdated models, fostering a more interactive, fan-centric experience and offering innovative incentives for fighters.

Solution

Karate Combat leverages the Hedera network and its services to create a means of engaging fans and rewarding fighters and in an unprecedented way, completely disrupting the sports entertainment landscape.

Karate Combat is Revolutionizing Sports Entertainment with Hedera

In the ever-evolving landscape of sports and entertainment, Karate Combat has emerged as a trailblazer, combining traditional martial arts with cutting-edge crypto and augmented reality (AR) technology, transforming the viewing experience for fans while providing unique opportunities for fighters. This innovative approach is setting a new standard for sports entertainment.


The Karate Combat Experience: A Fusion of Tradition and Technology

The team at Karate Combat, co-founded by David Lappin and Robert Bryan, embraces a forward-thinking vision that recognizes the changing preferences of the younger audience. The platform was designed from the ground up to cater to a generation that consumes content differently, with a significant focus on mobile and social media engagement. By leveraging distributed ledger and AR technology, Karate Combat delivers an immersive experience that captivates fans and offers them a more active role in the events.


The Genesis of Karate Combat's New Format

The motivation for Karate Combat in part originated from recognizing the changing dynamics of sports viewership as well as participation. From the beginning, the Karate Combat team believed that the challenges facing conventional combat and martial arts sports were multifaceted, ranging from a passive viewing experience and fan participation to financial barriers that were negatively impacting the fighters – and they wanted to be leaders in change.


The league’s co-founders drew inspiration from the shift in how younger generations consume – and want to experience – sports, as well as an existing system of how fighters were paid that they felt was flawed and limited offered income potential. Their goal was clear: create a sports league that not only entertains but actively involves and rewards its audience, while ensuring the participants had greater ability to realize better payment mechanisms. How did they do this?


Transforming How Fans Engage…

To begin with, the team aimed to avoid the pay-per-view model that dominates traditional combat sports and recognized that their target audience is more likely to engage with sports through online platforms, often favoring highlights on social media over traditional TV broadcasts. In response, the league ensures cross-platform distribution, making events available for free on various online channels simultaneously with TV broadcasts. This strategy aims to make it frictionless for the audience by reaching fans where they are, on platforms like YouTube, TikTok, Twitter, Facebook, and more. This has allowed Karate Combat has position itself to capture wider viewership, particularly with a demographic that values convenience and accessibility.


Also, the format of the fights themselves are designed to be fast-paced and entertaining, differentiating it from traditional martial arts competitions. With shorter rounds and a scoring system that favors aggression, Karate Combat positions itself as the "UFC without the wrestling," appealing to a broader audience.


…And How Athletes Can Promote Themselves

Building on this, they saw existing, rigid compensation structures for fighters often limited their earnings, presenting a stark contrast to the dynamic and evolving landscape of other entertainment industries. The traditional martial arts model tends to offer limited visibility and recognition to fighters, particularly those in the early stages of their careers. Karate Combat seeks to address this challenge by providing a platform that not only showcases fighters' skills and narratives but also encourages fans to delve into their backgrounds, styles, and previous performances. This emphasis on comprehensive athlete profiles and dynamic storytelling helps in building individual fighter brands, elevating their status within the sports entertainment industry.


Incentivizing Fan Engagement and Fighter Payouts Through Crypto

One of Karate Combat's groundbreaking initiatives is the integration of cryptocurrency into the fan experience. Through the creation of the Karate token, fans are given a stake in the league, enabling them to participate in the excitement of fights beyond being passive viewers. The token system is not just a gimmick but a mechanism to deepen the emotional connection between fans and fighters. Fans receive free Karate tokens that they can use to vote on the outcome of fights. This gamification not only makes the viewing experience interactive but also encourages fans to research fighters and engage more deeply with the league.


Karate Combat's innovative approach extends beyond better audience engagement to include a groundbreaking incentive structure for fighters is upending traditional martial arts prize fighting. Unlike conventional models where fighters rely predominantly on fixed pay-per-fight and bonuses for winning, Karate Combat has introduced a reward system. Fighters not only receive standard price purse compensation for their fight but also benefit from a 10% cut of the overall prize pool, with 9% for the winning fighter and 1% for the losing fighter. This structure helps to foster a sense of equity by offering fighters a share of the rewards generated by the league, instead of locking them out.


As Karate Combat's platform gains traction, these novel audience engagement and athlete incentive structures are poised to reshape sports entertainment. It as well as the financial landscape for martial artists, providing them with a more dynamic and rewarding earning potential than the traditional, fixed-pay models of their predecessors.


Innovating on the Hedera Network

Karate Combat's strategic decision to take advantage of distributed ledger technology (DLT) and deploy on the Hedera network truly distinguishes it from traditional sports and entertainment platforms. Recognizing the need for a scalable, cost-effective, and environmentally friendly DLT solution, Karate Combat found a home on Hedera. How is it leveraging Hedera?


As previously described, Karate Combat offers the Karate Token as a means to increase audience engagement. Their ability to use tokens as a customer acquisition tool has been enabled through the Hedera token service (HTS). HTS provides Karate Combat with a streamlined and efficient solution for creating, managing, and distributing its Karate Token. This service facilitates seamless tokenization, enabling Karate Combat to incentivize and reward fighters, engage fans through unique experiences, and maintain transparent and auditable token transactions.


Additionally, the entire Karate Combat platform runs on smart contracts, and the league utilizes the Hedera Smart Contract service (HSC) for this, empowering the platform with a versatile and secure environment for deploying smart contracts. This integration allows Karate Combat to implement complex functionalities, such as its voting and rewards systems, on the Hedera network. The HSC is Ethereum virtual machine (EVM) compatible, providing Karate Combat with a wide variety of tools that enhance its interoperability and flexibility, enabling Karate Combat to seamlessly integrate with the broader blockchain ecosystem while benefiting from the security and efficiency of the Hedera network. The decision to work with Hedera also involved building custom solutions around voting and oracles, enhancing the platform's functionality, and ensuring a seamless user experience.


From an ecosystem standpoint, Karate Combat has collaborated with a number of projects. They partnered with Blade, the only third-party audited, regularly security tested, self-custody Web3 wallet on Hedera. Blade now serves as the primary wallet available on the Karate Combat web app, contributing to a streamlined user experience. Additionally, the league has benefited from the Hedera ecosystem's growth, with decentralized finance (DeFi) initiatives like Saucerswap providing liquidity and opportunities for further expansion.


Finally, the Hedera network's commitment to sustainability aligns with Karate Combat's dedication to responsible and sustainable technological solutions.


Looking to the Future

As they continue to expand, Karate Combat is excited to pursue innovation and growth by way of developer engagement and open sourcing much of the platform to this audience. Karate Combat aims to encourage developers to build extension games and projects on top of the platform, creating a vibrant and dynamic community.


Karate Combat's innovative approach to disrupting the sports entertainment and martial arts fighting landscapes truly showcases the potential of combining tradition with technology. By leveraging the Hedera network, the league has created an engaging, fan-centric experience that empowers viewers and benefits fighters. As Karate Combat continues to grow, its journey serves as an inspiring example for the broader sports and entertainment industry.

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Hedera is not affiliated with, and does not sponsor or endorse this project.

Industry

Media & Entertainment

Use Case(s)

Consumer Engagement & Loyalty

Overview

Karate Combat leverages the Hedera network to revolutionize sports entertainment. With transparent incentives for fighters, the Karate Combat platform reshapes traditional models, providing a unique and engaging experience for modern audiences while ensuring secure and efficient transactions.

Challenge

Karate Combat believes that disruption is critical to reshaping sports entertainment and addressing the stagnant nature of traditional martial arts prize fighting. Focused on engaging a modern audience, the platform is taking advantage of web3 technologies to help it overcome the challenges of outdated models, fostering a more interactive, fan-centric experience and offering innovative incentives for fighters.

Solution

Karate Combat leverages the Hedera network and its services to create a means of engaging fans and rewarding fighters and in an unprecedented way, completely disrupting the sports entertainment landscape.

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