Connected Product Cloud by Avery Dennison

10B+

Items connected to cloud

50

New items added per second

5,000

Global factory participants

Industry

Apparel, Food & Beverages, Beauty, Retail, Logistics, Pharmaceuticals

Overview

The Connected Product Cloud is building a foundation for trusted, sustainable relationships between every item, every company, and every person.

Challenge

To push the industry forward, atma.io considered ways to prove better the integrity of products and their supply chain provenance.

Solution

atma.io provides support for sending product lifecycle events such as creation, shipping, and sale to Hedera. Recording these events with Hedera Consensus Service establishes an immutable and verifiable history for every product.

atma.io, a connected product cloud by Avery Dennison, is a platform that unlocks the power of connected products by assigning unique digital IDs to everyday items, providing unparalleled end-to-end transparency by tracking, storing, and managing all the events associated with each product — all the way from source to consumer and beyond, enabling circularity.


With its modular structure, atma.io takes an "app store" approach, enabling customers and partners to create limitless possibilities for organizations large and small. From brand protection to consumer engagement, operational excellence, and sustainability, the atma.io connected product cloud can be applied with ease at scale, turning data insights into actionable business models and revenue streams.


Flexible and agile, atma.io is “built on the shoulders of giants,” benefiting from Avery Dennison’s Fortune 500 global footprint, innovation, and expertise. Combined with a deep knowledge of material sciences, Radio Frequency Identification (RFID), and digital ID technologies, Avery Dennison is now able to provide a smart "one-stop-shop," connecting the physical and the digital worlds through a suite of technologies and labeling products, to unlock the power of data for end-to-end visibility.


atma.io is an open API-based platform consisting of modules to authenticate devices and products, manage inventory, and trace products throughout their lifecycle. atma.io provides a set of developer modules to authenticate devices or products, manage their inventory, and trace them throughout their lifecycle. To enhance the atma.io platform, the Avery Dennison team wanted to leverage a public ledger to provide greater assurances and product tracking. By adding Hedera as an optional and additional configuration to the atma.io stack, this digital identity becomes forever immutable.

Product authenticity with Hedera

Public ledgers offer a new way to record transactions that are genuinely immutable and tamper-proof. By recording events to a ledger, any party can transparently understand and trust the provenance of information. An implementation that benefits from this immutable provenance are tracking the authenticity of a product.

“The atma.io team has built its connected product cloud for today's world of rapid disruption and digital transformation, and our ecosystem approach gives customers access to the latest technologies and tools to bring greater visibility, transparency, and trust to their supply chains and their consumers. We’re excited to offer customers Hedera Hashgraph as an additional layer of assurance to the atma.io stack.”

Max Winograd, Vice President, Connected Products at Avery Dennison Smartrac

atma.io allows for products – their creation, transfer between partners, and eventual sale – to be verifiably recorded on Hedera. To achieve this, atma.io uses the scalable and low-cost Hedera Consensus Service (HCS). HCS makes it possible for businesses to create their own ledger with public trust. For atma.io customers, this results in:

  • The authenticity of a product can be verified throughout the supply chain – improving a brand's ability to communicate its carbon footprint or quality of materials.

  • Consumers can instantly check product recalls.

  • Secondary markets can count on exchanging authentic goods.

Transaction hashes with Hedera Consensus Service

When a supply chain event occurs, the holistic product metadata is hashed and sent as an HCS message to Hedera, acting as an immutable 'product birth certificate.' atma.io utilizes HCS topics so that each manufacturer has its own partition for storing immutable product records, which are later on checked for integrity. Working as a unique ID for the product, we can now trace the product through a series of HCS messages. Downstream applications or end-users can, at any time, recalculate the series of hashes to verify the product's entire history.

atma architecture


A trusted physical products ecosystem

The atma.io connected product cloud platform allows for applications to consume their backend data. An example of this in action, using Hedera, is SUKU's Omni platform.


Omni allows for atma.io originated and managed products to leverage the Omni interface. This interoperability – and its encouragement made possible by a public ledger – is key to developing an ecosystem of trusted, authentic products. By providing a solid foundation, atma.io believes greater product authenticity and traceability will better protect brands, make supply chains more efficient, and create new opportunities for direct consumer engagement.

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Hedera is not affiliated with, and does not sponsor or endorse this project.

Industry

Apparel, Food & Beverages, Beauty, Retail, Logistics, Pharmaceuticals

Overview

The Connected Product Cloud is building a foundation for trusted, sustainable relationships between every item, every company, and every person.

Challenge

To push the industry forward, atma.io considered ways to prove better the integrity of products and their supply chain provenance.

Solution

atma.io provides support for sending product lifecycle events such as creation, shipping, and sale to Hedera. Recording these events with Hedera Consensus Service establishes an immutable and verifiable history for every product.