SportsIcon is the world’s leading platform for sports entertainment, knowledge transfer, and digital collectibles.

650,000x

less energy per transaction than Ethereum

$0.001 USD

fee paid in hbars to transfer an NFT

$1 USD

fee paid in hbars to create an NFT

“Our underlying blockchain infrastructure must support real-time engagement at scale by millions of fans and athletes. After an evaluation of various public networks and blockchains, we found that Hedera’s performance, cost, and ecological friendliness felt unmatched."

Chris Worsey

Co-Founder, SportsIcon

Industry

Media & Entertainment

Use Case

Tokenization of Assets (NFTs)

Overview

SportsIcon is the world’s leading platform for sports entertainment, knowledge transfer, and digital collectibles.

Challenge

The most popular NFT platforms utilizing complex smart contracts and PoW blockchain often have extended queues for end-users lasting as long as four to six hours to complete a purchase. Limitations of underlying blockchain infrastructure can lead to a slow, expensive, and unsustainable NFT platform, resulting in a subpar user experience, low engagement, and high turnover.

Solution

SportsIcon chose Hedera Hashgraph to enhance the application experience and overcome the challenges of alternative public blockchains. Hedera delivers low, predictable fees for minting and transferring NFTs, fast transaction and settlement times, and a significantly reduced carbon footprint. In addition, native tokens and built-in programmability ensure fast development cycles without the need for smart contracts.

SportsIcon partners with the greatest athletes of all time to turn their stories and moments into NFTs on Hedera Hashgraph. SportsIcon provides high-quality, cinematically filmed chapters, packaged as NFTs, where fans can learn insights, knowledge and, untold stories from an Iconic life and career. Gianluigi Buffon, the goalkeeper for Juventus and one of the first SportsIcon athletes, has announced his NFT on SportsIcon. And Roberto Carlos, former professional footballer for Real Madrid, Fenerbahçe, Corinthians and others, has also announced his NFT on SportsIcon.


Reducing development time, costs, and complexity at SportsIcon

Developer accessibility was a critical aspect of SportsIcon’s ability to quickly develop and easily maintain their application. Alternative public blockchain technologies require expensive and complex smart contracts, often vulnerable to security flaws. As a result, developers with specialization in smart contract development are needed and with that comes additional costs through time, upskilling employees, and deployment.


Hedera Hashgraph’s SDKs and development frameworks, such as the community-built Trust Enterprises Consensus API used by SportsIcon, provide simple processes and tools for any software developer to start building quickly and easily. In addition, these tools deliver on a number of ancillary benefits, including the marginal cost of training developers and the speed of implementation.


In addition to cost savings through ease of development, SportsIcon saves a substantial amount of money on network fees by using Hedera. For example, the cost of issuing NFTs using the Hedera Token Service (HTS) is less than $1 USD and to transfer NFTs between users it only costs $0.001 USD.


A fanatical approach to the end-user experience using Hedera Hashgraph

SportsIcon recognized that a downside to utilizing alternative public blockchains (and even some layer 2 solutions) is a degradation to the end user experience and preventing the ability to achieve mass adoption.


Degradation comes in the form of high gas fees, paid by the end user, and the requirement that users have a deep knowledge of distributed ledger technologies and crypto:

  • Understanding wallets and installation

  • Purchasing cryptocurrency on an exchange or directly through a service like Moonpay

  • Bridging tokens across networks

SportsIcon believes that the public DLT infrastructure must be invisible to end users and require a minimal amount of knowledge to utilize the software. Like cross-chain transfers of NFT assets, certain mechanics should not require any manual work on part of the end user.


“Our underlying blockchain infrastructure must support real-time engagement at scale by millions of fans and athletes.” said Chris Worsey, Co-Founder at SportsIcon “After an evaluation of various public networks and blockchains, we found that Hedera’s performance, cost, and ecological friendliness felt unmatched.”


Hedera Hashgraph offers incredibly low transaction costs, enabling SportsIcon to cover transaction fees for their end users; this obfuscates the underlying infrastructure and ensures a seamless end user experience. In addition, Hedera’s unmatched throughput, scalability, and immediate settlement of NFT minting and transfers ensure a real-time and engaging end user experience — no more waiting minutes for block confirmations to feel confident in any transaction.


NFTs on an ecologically friendly public network

Adoption of NFT platforms by users is becoming dependent on whether its underlying infrastructure is ecologically friendly and offers a low carbon footprint. Hedera is significantly more energy efficient than alternative proof-of-work public blockchains, such as Ethereum or Bitcoin. For example, a single transaction on Hedera consumes an average of 0.0001 kWh — more than 605k times less energy per transaction than Ethereum.


The sustainability benefits of the Hedera network offer SportsIcon the opportunity to quell environmental concerns of users interested in holding NFTs but concerned about their ecological impact.


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Hedera is not affiliated with, and does not sponsor or endorse this project.

Industry

Media & Entertainment

Use Case

Tokenization of Assets (NFTs)

Overview

SportsIcon is the world’s leading platform for sports entertainment, knowledge transfer, and digital collectibles.

Challenge

The most popular NFT platforms utilizing complex smart contracts and PoW blockchain often have extended queues for end-users lasting as long as four to six hours to complete a purchase. Limitations of underlying blockchain infrastructure can lead to a slow, expensive, and unsustainable NFT platform, resulting in a subpar user experience, low engagement, and high turnover.

Solution

SportsIcon chose Hedera Hashgraph to enhance the application experience and overcome the challenges of alternative public blockchains. Hedera delivers low, predictable fees for minting and transferring NFTs, fast transaction and settlement times, and a significantly reduced carbon footprint. In addition, native tokens and built-in programmability ensure fast development cycles without the need for smart contracts.

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