consumer engagement
Customer loyalty programs built on trust
Deliver loyalty rewards instantly, at low cost, and with complete transparency. Hedera addresses traditional loyalty program issues like slow distribution, high costs, and limited transparency. Every interaction–purchase, redemption, milestone–is recorded immutably, eliminating fraud and enhancing trust.
Why Hedera for consumer engagement and loyalty programs?
Loyalty tokens
Issue fungible or non-fungible loyalty tokens for purchases, referrals, feedback, and more.
Gamification
Run blockchain-based quests, challenges, or voting systems. Smart contracts ensure fair play and automatic rewards.
Personalized experiences
Use decentralized identity so customers control what data to share in exchange for tailored content or offers.
Cross-platform engagement
Let NFTs, avatars, and other digital assets travel across websites, metaverses, or games, for a continuous brand experience.
benefits of dlt loyalty programs
Trust and transparency
All transactions are recorded immutably, verifiable, and resistant to tampering, helping eliminate fraud and mistrust.
Lower costs
Consumers have direct ownership of their loyalty assets and control how they use them, removing intermediaries and reducing overhead.
Increased customer retention
Token incentives and participatory ecosystems make customers more likely to return and advocate for the brand.
New revenue streams
Tokenized loyalty assets can generate value through trading, staking, or resale.
Portability and interoperability
Blockchain allows loyalty points to be shared across multiple vendors and ecosystems. For example, a travel rewards token could be redeemed with airlines, hotels, and restaurants.
Why Hedera for consumer engagement and loyalty programs?
Speed
Mint and transfer tokens at blazing-fast speed, enabling enterprises to tailor loyalty strategies and foster deeper community engagement.
One-stop shop loyalty services
Hedera Token Service (HTS) enables the configuration, management, and transfer of native fungible and non-fungible tokens on Hedera. Hedera Consensus Service (HCS) provides a secure, fast and robust platform for creating and managing customer loyalty and reward programs.
Real-time points and membership
Create, distribute, and redeem loyalty points membership NFTs and fungible tokens in real time. Instant settlement ensures seamless customer experiences and streamlined loyalty programs. management.
Low and predictable fees
Hedera fees are fixed in USD and paid in HBAR. It costs $1 to create an entire NFT collection, $0.05 to mint an NFT in that collection, and only $0.001 per transfer.
real-world applications
Who can benefit from Hedera for consumer engagement?
Loyalty and rewards programs
Issue tokenized points that are tradable, interoperable, and instantly redeemable. Reward customer actions such as likes, shares, purchases, and referrals.
NFT-based campaigns
Offer digital collectibles, event tickets, access passes, or gamified prizes. Run social media-integrated NFT drops or AR-based scavenger hunts to boost engagement.
Referral and ambassador programs
Automate referral tracking and rewards with smart contracts. Provide tiered bonuses or exclusive unlocks for influencers and power users.
Interactive marketing and gamification
Tokenize in-app actions, badges, or achievements. Integrate Hedera into AR games or loyalty-based treasure hunts for immersive brand experiences.
Proof of attendance or purchase (POAP/POP)
Distribute verifiable tokens for attending events or making purchases. These tokens can unlock future rewards, airdrops, or community access.
Brand collaborations and cross-promotions
Create interoperable engagement tokens across multiple brands. Launch co-branded NFT releases or shared loyalty ecosystems to expand reach.
nft studio
Simplified NFT solutions
NFT Studio is tailored for creators ranging from digital artists to innovative developers. With an intuitive interface and a comprehensive suite of tools, it helps simplify the journey from concept to market, enabling you to create, manage, and distribute your NFTs with ease.
Consumer engagement ecosystem
Tap into Hedera’s global ecosystem of delivery partners and consultants to build and grow customer loyalty programs faster.
case studies
expert insights to guide your consumer engagement journey
Featured resources
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Trusted for the real world
As a customer first global organization we are committed to being at the forefront of innovation. With today’s high volatility in consumer behavior and increasingly complex supply chains, it is critical we focus on digital transformation and leveraging Web3 technologies to increase customer satisfaction and engagement. Our work with SKUx and Hedera provides unmatched transparency and is a real-world example of the transformational opportunity blockchain provides.
Xiang Xu
Global COE Leader of Digital Strategy and Blockchain
We selected Hedera because we believe it offers the best solution in the market for providing a superb user experience while maintaining high standards of security, trust, and reliability.
Manu Cabrera
CEO
Hedera’s speed, security, and community based approach aligned perfectly with our vision to revolutionize sports entertainment. It empowers us to create unique, fan-centric experiences that are changing the way we engage with our audience.
Robert Bryan
Co-founder