Transforming consumer engagement through digital innovation

Problem

Traditional consumer packaged goods companies struggle with opaque payments, complicated supply chains, and shifting consumer behavior that require modern digital solutions. Mondelēz needed to upgrade its customer service program beyond paper checks, coupons, and vouchers, while ensuring secure, transparent transactions to improve customer satisfaction and operational efficiency.

Solution

Hedera enables Mondelēz to map payment transactions, creating immutable transaction records with near real-time digital payment capabilities. The phased implementation through SKUx partnership provides the first real-world public adoption of Hedera for tracking consumer-packaged goods supply chains and digital payments, delivering enhanced transparency and security.

Our work with SKUx and Hedera provides unmatched transparency and is a real-world example of the transformational opportunity blockchain provides.

Xiang Xu

Global COE Leader of Digital Strategy and Blockchain

Mondelēz International drives innovation in consumer engagement

Mondelēz International, the global company behind iconic brands like Oreo, Cadbury, and Toblerone, joined the Hedera Council to advance its digital transformation strategy. As a Council member, Mondelēz leverages Hedera to modernize supply chain management and create more engaging, transparent customer experiences.

Consumer packaged goods companies face mounting challenges—from volatile shopping behavior to increasingly complex supply chains and the need for more transparent, efficient payments. For Mondelēz these pressures were compounded by legacy customer service processes reliant on paper checks, coupons, and vouchers, which are prone to inefficiencies, fraud, and slow resolution times. In the U.S. alone, coupon fraud is estimated to cost companies over $100 million annually, with 90% of digital coupons now redeemed via smartphones.

Pioneering new ways to connect with customers

To address these challenges, Mondelēz partnered with SKUx to implement a phased rollout of Hedera-powered solutions that enable secure, near real-time digital payments. Using Hedera, the company can publicly map payment transactions to the network, creating immutable, tamper-proof records while streamlining the redemption process for consumers. This approach not only reduces the risk of fraud but also enhances trust by providing transparent, verifiable proof of every transaction.

The integration marks the first real-world public adoption of DLT for tracking both supply chain activity and digital payments in the consumer packaged goods sector. With Hedera’s high throughput, predictable fees, and carbon-negative operations, Mondelēz can scale these capabilities globally, supporting faster response times, improved customer satisfaction, and a more resilient value chain.

By embracing web3 technologies, Mondelēz is positioning itself at the forefront of digital innovation in the food industry. Through its work with Hedera and SKUx, the company is delivering a new standard for transparency, security, and engagement—showcasing how blockchain can solve real-world challenges while unlocking new opportunities for consumer loyalty and operational efficiency.

Why Hedera

Mondelēz was drawn to Hedera’s technical capabilities, as the network has achieved over 10,000 transactions per second with low-latency finality in seconds—critical for a global operation spanning 80+ countries. Additionally, Hedera’s governance model, where Council members run network nodes and approve technology updates, ensures that only trusted, vetted organizations manage critical infrastructure, providing the enterprise-level security and credibility Mondelēz requires.