Over the last few years, there has been a big drive to invest more in ESG. Institutions are now making net zero initiatives for the coming decades, and sustainability projects are at the forefront of corporate social responsibility. Now more than ever, buyers of carbon credits have a greater need for the validity of the offsets they are interested in. Establishing this trust will also create an opportunity to engage the retail user better; enabling them to participate in carbon markets and open up new revenue streams to fund projects and charities within the space.

Aniseed's mission is to use the power of technology and creativity to drive positive social and environmental change. They believe that everyone has the ability to make a difference, and its goal is to provide a platform that makes it easy for people to use their power to support the causes they care about. By focusing on the environment, they aim to raise awareness and funds for organizations working to protect and preserve the natural world.

Aniseed offers a carbon-negative platform built on Hedera to accommodate collectible digital representations (NFTs) of rare flora and fauna that allows buyers to provide their financial support of certain sustainability projects/initiatives. Their mission is to help raise funds and awareness of the projects that are working to positively impact the natural world. They even go as far as offsetting the carbon of each NFT sold, making them a Nature-positive company.

Their latest project, Climate Collectibles, aims to bring a new retail persona to sustainability. By working with local artists and creators, they are taking a more social approach to raising engagement. They are also seeking new ways to funnel more users to their tokenized carbon market.

Climate Collectibles are unique digital assets representing a charitable reward or donation to an environmental organization. Each Climate Collectible is associated with a specific environmental cause, such as preserving rainforests, reducing carbon emissions, or protecting endangered species. The collectibles are designed to be visually appealing and meaningful and include orbs with special artwork, photographs, and other elements that highlight the cause they support. When a user purchases a Climate Collectible, a portion of the proceeds is donated to the associated charity, and the user receives the digital asset and unique benefits, such as visitation rights, as a symbol of their support. The collectibles are intended to be a fun and engaging way for people to learn about and support important environmental causes. The more Collectibles the user owns, the more access to benefits they will have.

One opportunity is to leverage the rewards systems of different businesses and brands. Up to 70% of a company's rewards points are never used by the customer. With Aniseed’s current focus on making their Climate Collectibles, there is a purposeful avenue for making better use of rewards. They hope to partner with corporations and include these assets as offers within these programs. This results in more funding for climate projects and a more substantial impact against climate change, whilst allowing purpose-driven corporates to express their nature-positive values.

“There is a huge desire to help out and increase sustainability over the last few years, however, the industry needs more regulation and transparency. I see Aniseed taking the lead in this.” Duncan Murray, Founder of Aniseed.

By leveraging Hedera, they are able to bring that needed transparency and validation to the assets of the carbon market created through their application. Aniseed is currently leveraging the Hedera Token Service to issue tokens and NFTs. Some of the main benefits of partnering with Hedera were: predictable low cost of transactions, carbon-negative network, auditable/transparent ability, enabling liquidity, and its engaged community.

With Climate Collectibles, Aniseed will continue to raise funds for vital conservation projects globally while offering an unrivaled level of engagement for the user. Carbon-backed NFTs are a way that they continue to innovate. These verified nature-based assets will have a real-life positive impact on the planet.